Refined Creative

Refined Creative creates content, provides production services and trains media professionals in globally. Our team is based in West Africa and the US. For more information on us, please check out our about page.

Core Team

  • Emmanuel Etim
    Emmanuel EtimLead Creative Producer

    Serial storyteller, Emmanuel, has over 15 years of production experience and a Master of Arts in Telecommunications: Digital Media Arts. Founder of Refined Creative, Emmanuel has combined his passion and skills to document pan-African stories with his multinational team, while capacity-building.


  • Daniel “PK” Richardson
    Daniel “PK” RichardsonEditor & Field Production

    Daniel, also known as “PK”, graduated from the National Film and Television Institute, Ghana with a BFA in Film & Television Production. He has worked with both local and international production units as a video editor for eight years.

  • Jeffrey D. Allen
    Jeffrey D. AllenProducer

    Our Producer, Jeff, brings enthusiasm and experience to the Refined Creative team as a Producer, Shooter and Editor. Jeffrey combines his Bachelor’s degree in Telecommunication, Information and Media Studies from Michigan State University with experience in navigating a range of networks, nonprofits, and organizations around the world. He advises on story development, casting, and pilot production. Additionally, he is a fluent Spanish speaker and has recently won an Emmy.

  • Xi Lin
    Xi LinArt Director

    Our award-winning Art Director, Xi, has a unique and modern approach to graphics that stands out in his work. His creative eye for movement and graphics is a perfect match in our dedication to cutting-edge storytelling.

  • Hassatou Diallo
    Hassatou DialloLead Researcher

    Hassatou has over 10 years of experience working in research and communications for nonprofit, international development, governmental, and media organizations after graduating from the University of Maryland University College, Adelphi with a Masters in International Management. She has been a part of the Refined Creative and the My Africa Is teams since their conception.

Interested in collaborating with our team?